I always say that you could publish trading rules in the newspaper and no one would follow them. The key is consistency and discipline. Almost anybody can make up a list of rules that are 80 percent as good as what we taught people. What they couldn’t do is give them the confidence to stick to those rules even when things are going bad.”

– Richard Dennis

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Mike Shell, Founder and Chief Investment Officer of Shell Capital Management

Mike Shell is the founder and chief investment officer of Shell Capital Management, LLC, a registered investment adviser, and portfolio manager of ASYMMETRY® Managed Portfolios. Client accounts are held in each client’s own name at Goldman Sachs, which holds the money, handles deposits and withdrawals, executes the trades, keeps the accounting and sends the statements. Shell Capital makes the investment decisions.