
Why Size Doesn’t Guarantee Survival: Understanding the Lifecycle of Large Companies in a Disruptive Market
The longevity of large, established companies can often be overestimated due to a natural lifecycle many organizations follow, similar to the product lifecycle. Large companies that have enjoyed decades of success and market dominance can become more vulnerable as they grow because of inertia, structural complexity, and resistance to change—factors that can make them slow to adapt to evolving technologies, market demands, or shifts in consumer behavior.