Exit Planning & Selling a Business: where exit strategy meets asymmetry, optionality, and disciplined decision making to convert your life’s work into income and lifestyle

Selling a Business and Exit Planning: Where exit strategy meets asymmetry, optionality, and disciplined decision-making to convert your life’s work into income and lifestyle.

"Whether it's a business or an investment, the exit, not the entry, always determines the outcome. The exit determines if you realize a profit or loss and how much you win or lose." - Mike Shell

Information is everywhere, but insight is rare. Traditional summaries present books in a balanced, even-handed way—but we know that’s not how the real world works. Not all ideas are equally valuable. Some concepts move the needle, while others are just noise. Asymmetric Insights is about selling a business and planning for an exit, focusing on gaining the most valuable insights that deliver the greatest benefits with the least risk, and on how the book relates to optionality, managing a portfolio to achieve better rewards than risks, and asymmetric investment returns.

Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne: Engineering Strategic Space That Expands Enterprise Value Before Exit

February 12, 2026 Selling a Business Exit Planning

Most businesses compete in crowded “red oceans” that compress margins and cap valuation multiples. Blue Ocean Strategy offers a framework to create uncontested market space — expanding optionality, convexity, and enterprise value before exit.